You're spending money on Google Ads, Facebook Ads, or both. But the leads aren't coming. Before you increase your ad spend, fix the thing people land on after they click.
Here are 7 ways to get more customers from your existing website traffic — without spending another dollar on ads.
These two tags control how your site appears in search results. If they're generic or missing, people scroll past your listing. Every page needs a unique title and description that includes your primary keyword and a call to action.
This is the #1 conversion killer we see in our audits. Visitors should see your phone number within 3 seconds of landing on your site. Put it in the header, make it tappable on mobile, and repeat it in the footer. If someone has to search for your number, they're calling your competitor.
60%+ of searches happen on phones. If your mobile visitors have to copy a number and switch to their phone app, most of them won't bother. A sticky "Call Now" button at the bottom of the screen can increase calls by 200%.
A lead magnet is something valuable you give away in exchange for an email address. For a plumber: "10 Emergency Plumbing Tips Every Homeowner Should Know." For an electrician: "Free Safety Checklist for Older Homes." Offer it right at the top of your site.
85% of consumers trust online reviews as much as personal recommendations. If your testimonials are buried on a separate page, nobody sees them. Embed your Google reviews on the homepage. Add a testimonial sidebar to your service pages. Social proof is the cheapest conversion tool you have.
When someone searches "plumber near me," Google shows local results. Make sure your site includes your city and neighborhood names in the content. "Serving Grand Rapids and Kent County" will help you show up for local searches.
You can't fix what you don't measure. Our free audit checks the 6 most important elements of your storefront website and gives you a scored report with specific fixes. Most businesses find 3-4 things they can fix immediately.
Start with the audit. Fix the leaks. Then watch what happens to your conversion rate without spending an extra dollar on ads.