60% of Google searches happen on mobile devices. For local businesses, that number is often higher — someone searching for "plumber near me" on their phone while their toilet is leaking.
If your site isn't optimized for mobile, you're essentially turning away 6 out of 10 potential customers. Here are the 5 most common mobile mistakes we see.
This is the single most common issue our audit finds. Without a viewport meta tag, the browser renders your site at desktop width and shrinks it down. The result: microscopic text that users have to pinch-zoom to read.
Google considers this a mobile usability error. Fix it by adding <meta name="viewport" content="width=device-width, initial-scale=1"> to your <head>.
If someone on a phone sees your number and has to memorize it, switch to their phone app, and type it in — you've lost them. Use <a href="tel:+1234567890"> so they can tap to call.
Mobile users are impatient. If your site takes more than 3 seconds to load on a 4G connection, 53% of visitors leave. Compress images, minimize JavaScript, and use browser caching.
Nothing frustrates mobile users more than trying to tap a button that's too small. Apple recommends a minimum target size of 44x44 pixels. Make your call-to-action buttons big enough to tap with a thumb.
If any part of your site requires scrolling sideways on a phone, it's broken. This often happens with image galleries, pricing tables, or embedded content. Everything should fit within the viewport width.
The fix for most of these is straightforward. And if you run our free audit, we'll tell you exactly which ones apply to your site.
We check viewport, load indicators, and mobile readiness automatically.
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