If your website looks like it was built in 2015 (or worse, you're not sure when it was built), you're probably wondering how much it costs to fix it. The short answer: anywhere from $0 to $5,000+.
Here's what different price points actually get you.
If your site just needs basic fixes — adding a viewport tag, writing a meta description, fixing the title — you can do these yourself in an afternoon. Our free audit tells you exactly what to change.
Cost: $0. Time: 2-4 hours.
For this price, a professional identifies the biggest conversion leaks on your site and fixes them. Expect improvements to headlines, contact paths, mobile issues, and trust signals. Your site won't look dramatically different, but it will perform better.
Best for: Sites that are basically fine but underperforming.
This is a comprehensive optimization pass. In addition to the quick wins, you get copy rewrites for key pages, mobile performance optimization, SEO meta tag overhauls, and layout improvements. The site looks and feels more professional.
Best for: Aging sites that need a refresh without a full rebuild.
Everything in the tune-up, plus page speed optimization, 30-day follow-up auditing, and accessibility fixes. This is a complete overhaul of your site's conversion performance.
Best for: Sites that are actively losing customers and need comprehensive fixes.
A full redesign means new layout, new copy, new images, new structure. This is appropriate when your site is fundamentally broken — outdated platform, terrible UX, no branding consistency.
Best for: Major rebrands or sites that can't be fixed through optimization alone.
Most small businesses don't need a $5,000 redesign. They need targeted fixes to specific problems. The cheapest way to figure out what you actually need is to run a free audit, see what's broken, and decide which fixes are worth paying for.